Selected samples across creative strategy, paid social concepts, UGC scripts, messaging systems, and conversion-focused copy.
Paid Social Scripts
A UGC-style paid social script pack built for a speculative cortisol-support supplement brand, designed to show strategy-led scripting, hook development, and paid social thinking across funnel stages.
Ad Concept Pack
A Meta ad concept pack for a speculative stress and cortisol-support supplement brand, built to show emotionally specific angle development for direct-response paid social.
Creative Strategy
A paid social creative testing matrix built to organize audience state, funnel stage, hook style, reframe, and testing priorities for a speculative supplement brand.
Creative Brief
A strategy and messaging brief built to define the audience, positioning, emotional truth, objections, and creative directions behind the broader Calmrise sample ecosystem.
Ad Concept Pack
A Meta ad concept pack for a speculative barrier-repair skincare brand, created to show category range while staying grounded in emotionally specific direct-response strategy.
Landing Page Copy
A conversion-focused landing page sample for a speculative stress and cortisol-support supplement, built to carry the Calmrise messaging system through the post-click experience.