I help supplement and e-commerce brands grow with creative strategy, paid social concepts, UGC scripts, and conversion-focused copy.
Focused services built to strengthen paid social creative, messaging, and conversion.
Sharper messaging, stronger angles, and clearer creative direction for supplement and e-commerce brands that want better-performing campaigns.
Ad concepts, hooks, and creative directions built to give paid social campaigns stronger ideas to test and scale.
Short-form paid social scripts designed to hold attention, communicate the offer clearly, and support conversion.
Conversion-focused copy for landing pages, ads, emails, and supporting funnel assets.
Audience-aware messaging built around pain points, benefits, objections, and offer positioning.
A few examples of how I approach creative strategy, paid social ideation, and conversion-focused messaging.
Paid Social Scripts
A UGC-style paid social script pack built for a speculative cortisol-support supplement brand, designed to show strategy-led scripting, hook development, and paid social thinking across funnel stages.
Ad Concept Pack
A Meta ad concept pack for a speculative stress and cortisol-support supplement brand, built to show emotionally specific angle development for direct-response paid social.
Creative Strategy
A paid social creative testing matrix built to organize audience state, funnel stage, hook style, reframe, and testing priorities for a speculative supplement brand.
I'm Felipe, the strategist behind Convertive. I help supplement and e-commerce brands develop stronger paid social creative, sharper messaging, and clearer paths to conversion.
My work starts with the fundamentals: the offer, the audience, and the angle. When those pieces are clear, the message gets stronger, the creative gets more focused, and the work has a better chance of performing.
From there, I turn strategy into practical assets, ad concepts, UGC scripts, landing page copy, and messaging systems designed to support growth and conversion, not just output.
I care about work that is clear, persuasive, and commercially useful. Good creative is rarely just a writing problem. More often, it is a strategy problem upstream. Getting that part right makes everything downstream more effective.
The work starts with the offer, audience, and angle, so the creative has a stronger reason to perform.
Hooks, concepts, scripts, and messaging are developed with real paid social performance in mind, not just surface-level polish.
Strong creative usually depends on strong messaging. The goal is to make the offer easier to understand and easier to want.
No generic playbooks, no filler strategy decks, just thoughtful work shaped around the brand, product, and actual business goal.
If you want sharper angles, clearer messaging, and more strategic creative support for your brand, let's talk.